Publish customer reviews with context and honesty

Stars without context tell the next customer very little. They want to know which service the review concerns and under what circumstances. Rewriting a customer's words into a sweeping advertising promise can also erode trust. The goal is to show a real experience clearly.

Ask at the right time

After the service is complete and the customer has had time to assess it, ask an open question: “What worked, and what could we improve?” This often yields more useful detail than asking for five stars. Get separate permission before publishing the text, name, or image. If you shorten a review, preserve its meaning.

Show enough context

Name the service and provide a reasonable time frame so readers can judge relevance. Do not turn one exceptional result into a general guarantee. Use customer photos only within the permission given; see the photo-consent guide.

Respond to criticism

Investigate first, then answer briefly and respectfully without publishing private booking details. If you made a mistake, explain the corrective step. A realistic collection of reviews with thoughtful responses can be more useful than a wall of flawless praise.