Blog
Notes on product, design, and engineering.
Latest
Product
A full calendar needs an honest waitlist
Collect only useful availability preferences, explain how offers work, and never imply a waitlist entry is a booking.
Guides
Where should temporary and holiday hours appear?
Reflect a short-term change in your page, booking availability, maps, and confirmations at the same time.
Guides
Build a useful FAQ from real customer questions
Collect recurring questions, write direct answers, and check whether your FAQ actually helps customers decide.
Guides
Write a cancellation policy customers can understand
Put the deadline, contact route, deposits, and exceptional cases into one clear, workable appointment policy.
Guides
Set realistic service duration and booking buffers
Measure work, preparation, and common delays so your calendar promises only appointments your team can keep.
Guides
Appointment reminders that help without adding noise
Choose the timing, essential details, and reply path that make reminders useful rather than repetitive.
Design
Shorter intake forms produce better data
Ask only what is needed for the first reply or booking, then collect details when they become relevant.
Design
An accessibility checklist for Business Pages
Check readability, keyboard use, image descriptions, and form errors with a few practical tests.
Guides
One business, several locations: structure the details
Separate hours, services, and capacity by location so customers choose the right branch before booking.